https://www.fionakirkcaldy.com/blog daily 0.75 2025-04-02 https://www.fionakirkcaldy.com/blog/6-things-you-need-to-do-before-using-an-ai-marketing-tool monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/317dcd62-8f66-4a65-adbe-46632c4f63c4/6+things+you+need+to+do+before+using+an+AI-powered+marketing+tool_web+banner.jpg Tips & insights - 6 things you need to do before using an AI-powered marketing tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/a25f0d21-3020-4e5b-b471-11000e98f6a3/Team+meeting+with+charts.jpg Tips & insights - 6 things you need to do before using an AI-powered marketing tool - AI-powered tools are only helpful when you know how they fit into your digital marketing strategy. https://www.fionakirkcaldy.com/blog/how-to-make-your-ppc-budget-go-further monthly 0.5 2023-02-22 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/c66bf636-0ebc-40e6-bfd3-4eadcae1dc60/Blog+Post+Graphics+%28website+Banner%29.jpg Tips & insights - Tips to help you stretch your Google Ads budget further - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1585137803758-NU42HGYM9GNRJB7MCTHX/Blog+image+%281%29.png Tips & insights - Tips to help you stretch your Google Ads budget further - There are five common costly mistakes that I usually see Google Ads beginners make. Are you guilty of any of them? https://www.fionakirkcaldy.com/blog/3-questions-people-forget-to-ask-when-looking-for-a-freelance-ppc-manager monthly 0.5 2022-09-29 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/639d8d7a-6af2-48c5-aa02-5742fde2df10/3.jpg Tips & insights - 3 questions people forget to ask when looking for a freelance PPC manager - It's OK if PPC advertising seems like an alien concept - that's why you're working with an expert. It's their job to make the results make sense. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/52fb1c9c-1c58-4a41-8e06-00469ee2acd1/Blog+Post+Graphics+%28LinkedIn+Banner%29.jpg Tips & insights - 3 questions people forget to ask when looking for a freelance PPC manager - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fionakirkcaldy.com/blog/is-google-ads-worth-it-for-your-small-business monthly 0.5 2022-09-20 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/82eee8b1-2d49-4cf8-9ba1-cc258dbf56cd/Blog+Post+Graphics+%28website+Banner%29.jpg Tips & insights - Is Google Ads worth it for your small business? Signs that it could be - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1663678297626-S49ZOMOTJQT7YNC0PDRI/unsplash-image-xcgh5_-QIXc.jpg Tips & insights - Is Google Ads worth it for your small business? Signs that it could be - 74% of brands said PPC (pay-per-click) advertising is "a huge driver for their business” in a recent survey. https://www.fionakirkcaldy.com/blog/will-tiktok-replace-traditional-seo-yes-and-no monthly 0.5 2022-09-09 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1661261024581-1M56UTRPFH5QC3ITPRX1/unsplash-image-FPt10LXK0cg.jpg Tips & insights - Will TikTok SEO replace Google? - Some younger users are turning away from Google because they say TikTok lets them find relevant information faster. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/71e95d1f-47ee-4eb8-bce8-d94653029d14/Blog+Post+Graphics+%28LinkedIn+Banner%29.jpg Tips & insights - Will TikTok SEO replace Google? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fionakirkcaldy.com/blog/how-to-avoid-3-common-display-network-advertising-mistakes monthly 0.5 2022-08-25 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/e78c96a7-b6ec-4a64-836e-5e9414dbf6f6/Blog+Post+Graphics+%28LinkedIn+Banner%29+%281%29.jpg Tips & insights - How to avoid 4 common Display network advertising mistakes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fionakirkcaldy.com/blog/why-paid-social-media-is-important monthly 0.5 2022-07-26 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/c64581a9-47b9-4c8d-83b9-6d6bedb7bcb4/1.jpg Tips & insights - Why paid social media is important in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/4475e333-d08d-43aa-ad83-e8de5b182993/Blog+Post+Graphics.jpg Tips & insights - Why paid social media is important in 2022 - It's no secret that social media platforms have become pay-to-play spaces for most brands. https://www.fionakirkcaldy.com/blog/how-to-pick-the-right-type-of-digital-marketing-training monthly 0.5 2022-06-21 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/80650993-5322-42bd-84e8-13e53e2ce556/1.png Tips & insights - How to pick the right type of digital marketing training - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fionakirkcaldy.com/blog/how-your-website-can-help-you-save-money-on-your-google-ads-campaigns monthly 0.5 2022-04-29 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1648568728992-F50XOLRVPHB2OWCVIVNE/unsplash-image-ylveRpZ8L1s.jpg Tips & insights - How your website can help you save money on your Google Ads campaigns - Impress Google’s algorithm with your website, and you could be on track to secure clicks at a lower cost which can help your ad budget go further. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/cc2a35c2-ded7-42bc-add2-caad2f09f19e/1.png Tips & insights - How your website can help you save money on your Google Ads campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fionakirkcaldy.com/blog/5-ways-to-spring-clean-your-google-ads-targeting monthly 0.5 2022-03-29 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1648479829547-TNWL9DISKKDDALJ5JZFM/unsplash-image-__ZMnefoI3k.jpg Tips & insights - 5 ways to spring clean your Google Ads targeting - Just like dust bunnies under the bed, if it has been a while since you audited your Google Ads account targeting, there could be some nasties lurking there. https://www.fionakirkcaldy.com/blog/3-signs-that-you-may-need-a-facebook-ads-manager monthly 0.5 2022-01-17 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/daf80e33-d8e0-483c-8586-659647d3ce37/1.jpg Tips & insights - 3 Signs that you may need a Facebook Ads Manager - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1642438807727-S95WWTCOJERK37GZDWED/unsplash-image--2vD8lIhdnw.jpg Tips & insights - 3 Signs that you may need a Facebook Ads Manager - Most businesses want their ads to generate the highest possible volume of quality conversions at the lowest possible cost. It's understandably frustrating if that doesn’t happen and you're not sure why. https://www.fionakirkcaldy.com/blog/beyond-black-friday-building-a-relationship-with-new-ecommerce-customers monthly 0.5 2021-12-02 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/5daeae2d-1526-4cb1-be7f-e6ec7838aa4d/1.jpg Tips & insights - Beyond Black Friday: building a relationship with new eCommerce customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fionakirkcaldy.com/blog/common-social-media-strategy-mistakes monthly 0.5 2021-11-29 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/d38e1346-a42a-445d-8bdd-39b3be82d12f/1.jpg Tips & insights - 3 common social media strategy mistakes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fionakirkcaldy.com/blog/4-signs-that-you-may-need-to-outsource-google-ads-management monthly 0.5 2023-04-17 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1624374847914-B5L86N1X3Y2DUMR0DMSU/1.png Tips & insights - 4 signs that it could help to outsource Google Ads Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1624374961609-9B8GHNX0U4RFT2BNCMGR/unsplash-image-JBwcenOuRCg.jpg Tips & insights - 4 signs that it could help to outsource Google Ads Management - Outsourcing some work to a specialist will give you time to focus on doing what you do best. https://www.fionakirkcaldy.com/blog/the-top-3-websites-to-help-you-nail-social-media-marketing monthly 0.5 2022-07-26 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1622564289979-IFKLYQUO6ITVKSBFEDGK/Screenshot+2021-06-01+at+17.17.53.png Tips & insights - The 3 best websites to help you boost your social media marketing skills in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1622564126412-2QAPQ6AQ1KJASAS2W2PR/Screenshot+2021-06-01+at+17.13.39.png Tips & insights - The 3 best websites to help you boost your social media marketing skills in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1622564097410-AIO40KVPQ00694KZWD2K/Screenshot+2021-06-01+at+17.14.42.png Tips & insights - The 3 best websites to help you boost your social media marketing skills in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fionakirkcaldy.com/blog/make-your-google-ads-campaigns-more-profitable monthly 0.5 2021-05-26 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1621008819518-4R23HOYO4ATQWYOZ6719/unsplash-image-mfB1B1s4sMc.jpg Tips & insights - Tips to make your Google Ads campaigns more profitable - When you get it right, Google Ads can be a powerful way to reach new customers and in the mind of previous website visitors. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1621008786851-NILPHX65W0XP8HQXFBT8/1.png Tips & insights - Tips to make your Google Ads campaigns more profitable - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fionakirkcaldy.com/blog/3-ways-to-pick-a-digital-marketing-training-course monthly 0.5 2021-05-14 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1621002473803-UIGLPIM7QORVZMCRHRI0/unsplash-image-WHWYBmtn3_0.jpg Tips & insights - 3 ways to pick the right digital marketing training course for your team - Having the know-how and the expertise to implement your ambitions is no longer a "nice to have" but a necessity. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1621002857640-UA1AFY9JPR1HL7LY83ZC/1.png Tips & insights - 3 ways to pick the right digital marketing training course for your team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fionakirkcaldy.com/blog/linkedin-ads-mistakes-that-may-be-costing-you-money monthly 0.5 2021-03-09 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1614101580934-ZCKCXYG0IFAVD3GCSUC2/image-asset.jpeg Tips & insights - 3 LinkedIn ads mistakes that could be costing you money (and how to fix them) - Studies show that LinkedIn ads can boost purchase intent by an impressive 33%! https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1614101270539-SC6OETK90R4XDB3AF4PD/1.png Tips & insights - 3 LinkedIn ads mistakes that could be costing you money (and how to fix them) https://www.fionakirkcaldy.com/blog/are-instagram-ads-worth-it-for-your-ecommerce-brand monthly 0.5 2021-02-23 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1614086957962-GKOABVGFDMQAKOL3OSBZ/image.jpg Tips & insights - Are Instagram ads worth it for your e-commerce brand? - Instagram users can be receptive to brands that advertise on the platform if they do it effectively. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1614101858616-649V0VHWZMH532KP1ALS/Blog+Post+Graphics+%281%29.png Tips & insights - Are Instagram ads worth it for your e-commerce brand? https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1614088680093-Y0MW7NDEQE82FZX0OXL6/Untitled+design.png Tips & insights - Are Instagram ads worth it for your e-commerce brand? Source: Instagram https://www.fionakirkcaldy.com/blog/can-google-ads-and-seo-work-together monthly 0.5 2020-10-27 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1603041986194-AIDALDGHSAF5NGJLDNZ2/3.jpg Tips & insights - Search ads FAQ: can search ads and SEO work together? - Search ads and SEO can be a powerful combination when you want to boost your website’s discoverability. https://www.fionakirkcaldy.com/blog/how-much-does-google-ads-cost monthly 0.5 2020-09-21 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1600686645381-Z8NCSUEBRZ87VHJVKQF4/3.jpg Tips & insights - Search ads FAQ: how much does Google Ads cost? - "How much will Google Ads cost me?" is an important question; independent businesses owners need to make every penny count! https://www.fionakirkcaldy.com/blog/x6imo1rd00iz97nim4xnpjobgz1qy0 monthly 0.5 2020-08-27 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1598536550512-RGFYT70H0E64JBGCHYQI/Screenshot+2020-08-27+at+14.55.32.png Tips & insights - How to audit your website’s metadata when you're short on time https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1598537252783-OMCLL4B6DMNV1RE6ZY5H/3.jpg Tips & insights - How to audit your website’s metadata when you're short on time - You could ignore SEO, but you know it’s necessary in today's online-first world https://www.fionakirkcaldy.com/blog/do-social-media-customer-service-right monthly 0.5 2020-08-12 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1597238165328-LPYFI818RHK3GUSJNG5Q/image-asset.jpeg Tips & insights - 5 ways to do social media customer service right - Most people want to feel heard and valued. Even if you think they are unreasonable, avoid the urge to get defensive! https://www.fionakirkcaldy.com/blog/quiz-writing-for-seo monthly 0.5 2020-07-06 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1594048074450-8TT4B3JTL57DJ8PTEDZA/Blog%2Bimage%2Btemplate%2B%25281%2529.jpg Tips & insights - Quiz: Writing for SEO https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1594048019428-ZCX231SO7XKI7BDMHRSR/Blog%2Bimage%2Btemplate%2B%25282%2529.jpg Tips & insights - Quiz: Writing for SEO https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1594048118240-FT39BLBKI6ES8BDDGI44/Blog%2Bimage%2Btemplate%2B%25282%2529.jpg Tips & insights - Quiz: Writing for SEO https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1594047976066-LQSEZVU0RQCSXIA9H9GC/Blog%2Bimage%2Btemplate%2B%25281%2529.jpg Tips & insights - Quiz: Writing for SEO https://www.fionakirkcaldy.com/blog/quiz-instagram-hashtags monthly 0.5 2020-06-23 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https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1591716335117-MH8TEN0TTKDDK26BLQ3D/hannah-busing-Zyx1bK9mqmA-unsplash.jpg Tips & insights - Quick guide to the Google Ad Grant for non-profits - Reach people who are looking to volunteer, donate or need your services, at the exact moment when they are searching for them! https://www.fionakirkcaldy.com/blog/6-ways-to-boost-engagement-on-instagram-live monthly 0.5 2022-10-24 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/1586188604675-MTIO2N83V5P3PG5WY6W9/georgia-de-lotz-CiSizRTO8U8-unsplash.jpg Tips & insights - 6 ways to boost engagement on Instagram Live - Make sure you don’t get lost in the noise by setting yourself up for success before you even start broadcasting. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/b812855c-35c0-4450-b872-e12575a0593c/Blog+Post+Graphics+%28website+Banner%29.jpg Tips & insights - 6 ways to boost engagement on Instagram Live - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.fionakirkcaldy.com/blog/diversify-and-focus-your-social-media-strategy monthly 0.5 2022-09-20 https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/0bfc3e80-722d-4408-8682-65a690ccc69d/Blog+Post+Graphics+%28website+Banner%29+%281%29.jpg Tips & insights - Why you’re being told to diversify and focus your social media strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d83a2150b9d7621e5e28bda/dc247d20-f472-4061-a08b-166ae66fd77b/4.jpg Tips & insights - Why you’re being told to diversify and focus your social media strategy - Remember, it’s better to manage a few social media profiles well than a lot poorly. https://www.fionakirkcaldy.com/seo-audits daily 0.75 2025-04-22 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